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How to Be
Wrong Less Often

The Art of Finding Gaps in Your Thinking

Millennia of human civilization. Thirteen mental models. One question: How can you be wrong less often?

How to Be Wrong Less Often — book cover
Millennia of human civilization. Thirteen mental models. One question:
How can you be wrong less often?

Jennifer Cua, P.Eng  ·  Lynque Ltd.  ·  2026

About the Book

The mental models they used
were not complicated.

You’re living through the most information-rich moment in human history. At the same time, you’re being lied to more skillfully than any generation before you. None of that is going to change. What can change is how well you think.

First Principles. The Map is not the Territory. Circle of Competence. Problem Inversion. Second-order Thinking. The Devil’s Advocate. Confirmation Bias. Incentive-caused Bias. Availability Bias. Compounding. Feedback Loops. The Dichotomy of Control. The Examined Life.

Thirteen mental models that are universally valuable. Time and again, these models have emerged globally—from ancient Greece and the Baltic states to Kenya, the UAE, India, and beyond. Whenever humanity has tried to think clearly in turbulent times, it has independently discovered the same foundational principles.

This book examines these models and provides a practical framework for you to start using them today—whether you’re untangling a news feed full of confident misinformation or deciding what feature to launch next for your startup.

Think for yourself. Then help someone else do the same.

Inside the Book

Thirteen Mental Models

Part I · The Foundations of Knowing

Concept 01

First Principles

Separate what is known to be true from what has been inherited as true. Build only from the first.

Concept 02

The Map Is Not the Territory

Every representation of reality is a simplification. The question is whether your map is good enough for the decisions at hand.

Concept 03

Circle of Competence

A circle of competence is defined by tested experience — not confidence. The boundary matters more than the size.

Part II · The Mechanics of Reasoning

Concept 04

Problem Inversion

Before asking how to succeed, ask what guarantees failure. The backward question reveals what the forward question misses.

Concept 05

Second-Order Thinking

After every decision, ask: and then what? The first-order effect is rarely the only one that matters.

Concept 06

The Devil's Advocate

The most reliable way to improve any decision is to build the strongest possible case against it before you finalize it.

Part III · The Psychology of Misjudgment

Concept 07

Confirmation Bias

We form beliefs, then see a version of reality filtered through them. The filter operates automatically and feels like normal careful thinking.

Concept 08

Incentive-Caused Bias

Incentives shape beliefs before they shape actions — below the level of conscious awareness. Trace the structure before you trust the conclusion.

Concept 09

Availability Bias

The most memorable event is almost never the most representative one. Vivid is not the same as frequent.

Part IV · The Dynamics of Systems

Concept 10

Compounding

Consistent effort, given enough time, produces outcomes that defy intuition. The most powerful force in any system is also the hardest to feel working.

Concept 11

Feedback Loops

Before changing a persistent outcome, find which loop is producing it. Pushing harder on an output without understanding its loop rarely works.

Part V · The Practice of Virtue

Concept 12

The Dichotomy of Control

The only variable in any situation that is reliably yours is your response. Not the outcome. Not the circumstances. Your response.

Concept 13

The Examined Life

Every mental model in this book is available to anyone. What determines whether it produces better thinking or elaborate rationalization is honesty.

Jennifer Cua

About the Author

Jennifer Cua

Jennifer Cua led technology programs at Microsoft and Amazon for business-critical products serving millions worldwide. This gave her a front-row seat to how different people think, reason, and make tough decisions during high-pressure situations.

She’s also a committee member of the University of the Philippines Engineering Research and Development Foundation, a non-profit dedicated to fostering engineering leadership and building solutions for an inclusive society.

"connected intelligence. collective purpose."

Lynque Ltd. is an independent publisher committed to developing books and resources that sharpen thinking and serve a more inclusive world.

How to Be Wrong Less Often is its first title — chosen because the ability to think clearly is not a talent. It is a practice, and one that benefits from the right instruments.

📚
First title
How to Be Wrong Less Often
🗓
Published
October 1, 2026
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Available on
Amazon
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Case studies across
Greece · China · Spain · Kenya · UAE · Japan & more
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Publisher
Lynque Ltd. · Las Vegas, NV